Privacy Policy
Effective date: September 16, 2026
This policy explains what Ironclad Coaching LLC, doing business as Ironclad Coaching (“Ironclad,” “we,” “us”), collects, how we use it, who processes it for us, and the choices you have. It covers the Ironclad Coaching app, theironcladcoach.com, our SMS program, and our emails.
1. What We Collect
Account and contact information. Your name, email address, and phone number if you provide it.
Health and fitness information you provide. Intake answers including the health screening questionnaire, body stats (height, weight, measurements), goals, stress and lifestyle answers, workout logs, nutrition logs, weigh-ins, habit entries, check-in responses, and messages you send your coach (1:1 tier).
Photos. Meal photos you capture for food logging and any progress or profile photos you choose to upload.
Connected health sources. If you connect them, a short list of daily figures read from Apple Health (HealthKit) on iPhone or Health Connect on Android: steps, sleep, and weight. Read-only, optional, and described in full in section 4.
Movement video. Video you choose to send your coach for form review.
Payment information. Processed by Stripe. We receive subscription status, tier, and billing events; we never see or store your full card number.
Usage and device information. App interactions, device type, operating system, and, if the app crashes or errors, diagnostic information such as the error, device state, and the steps leading up to it.
SMS program data. If you opt in by keyword, your phone number and message history with our number.
We collect this information directly from you and from your use of the app. We do not buy data about you from third parties.
2. How We Use It
- To deliver coaching: build and adjust your program, compute your nutrition targets, track your progress, and respond to your check-ins and messages according to your tier.
- To run food logging: photos and text you submit for meal logging are processed by automated food-recognition and nutrition-matching services to identify foods and estimate portions and nutrition.
- To run coaching operations: software services help organize, summarize, and analyze your coaching data, including your logs, check-ins, and progress, so your coaching runs efficiently.
- To keep the app working: diagnostics help us find and fix crashes and errors.
- To communicate: transactional email (receipts, account notices), the SMS program you opted into, and push notifications you control in settings.
- To share client stories: quotes and progress photos may be used in Ironclad’s marketing only at the level you separately consented to in the app, and you can change or withdraw that choice at any time in Settings.
- To meet legal obligations and enforce our Terms.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
3. Who Processes Data for Us
We use service providers under contract to run Ironclad. They process data only to provide their service to us:
| Provider | Purpose |
|---|---|
| Supabase | Application database, authentication, and file storage |
| Stripe | Payment processing and subscription billing |
| Google (Gemini) | Automated recognition of foods from meal photos and text descriptions |
| FatSecret | Nutrition database matching for logged foods |
| Anthropic | Software services that organize and analyze coaching data |
| Sentry | Crash and error diagnostics |
| Twilio | SMS program delivery |
| Resend | Transactional email delivery |
| Expo | App builds and push notification delivery |
| Cloudflare | Video hosting and content delivery |
4. Apple Health, Health Connect, and Movement Video
Connected health sources. If you choose to connect them, Ironclad reads a short list of daily figures from Apple Health on iPhone (through Apple’s HealthKit) and from Health Connect on Android:
- steps
- sleep
- weight
This connection is READ-ONLY. Ironclad never writes anything back to Apple Health or Health Connect, and the app does not request permission to do so. Connecting is optional, coaching works without it, and you can turn the connection off at any time in your phone’s own Health settings — in iOS Settings under Health, or in the Health Connect app on Android.
These figures are used for one purpose: so your coach can see recovery and activity trends alongside your training. They are never sold, never used for advertising, and never shared with advertisers or data brokers. They are covered by the same retention and deletion rules as the rest of your data (section 6).
Movement video. If you send your coach a video of a lift or a movement for form review, we store it so your coach can watch it and reply. It is stored in our own storage (section 3), it is visible to your coach and to you, and it is deleted with your account like everything else. Sending video is always your choice; nothing in coaching requires it. Movement video is used to coach you, and — like your health figures — it is never sold and never used for advertising. It is used in Ironclad’s marketing only if you separately consent to that in the app, which you can change or withdraw at any time in Settings.
5. Health Information and HIPAA
Ironclad is a fitness coaching service, not a healthcare provider, and the information you share with us is not protected health information under HIPAA. We treat your health and fitness information as sensitive regardless: it is used only to deliver coaching, access is restricted, and it is never sold or used for advertising.
6. Retention
- Active accounts: we retain your data while your subscription is active so your history and progress stay intact.
- Lapsed subscriptions: if your subscription lapses, your account locks and your data is retained for 90 days so you can resubscribe and pick up where you left off.
- Account deletion: deleting your account cancels your subscription; your data is removed from production systems by a nightly job, completed within 30 days of your request, and rolls out of encrypted backups within 30 days after that. Records we must keep by law (for example, payment records held by Stripe) are retained as required.
- SMS: opt-out (STOP) records are retained to honor your choice.
- Signed agreements and consent records: We keep signed agreements and consent records for four years after your account closes, and only what proves them: which document and version you signed, its digital fingerprint, the name you typed, the date, and the email on your account. We keep these to establish, exercise, or defend legal claims. Everything else is deleted with your account as described above, and these records are deleted automatically at the end of that period.
7. Your Choices and Rights
- Access, correction, export, deletion: request any of these at support@theironcladcoach.com, or delete your account directly in the app (Settings, Delete account).
- Push notifications: control each category in app settings.
- SMS: reply STOP to end messages, HELP for help.
- Email: transactional email accompanies your account; marketing email, if any, includes unsubscribe.
State privacy laws may give you additional rights depending on where you live. To exercise any right, contact support@theironcladcoach.com. We will verify your request via your account email.
8. Security
Data is encrypted in transit and at rest by our infrastructure providers. Access to client data is restricted to what coaching operations require. No system is perfectly secure; if a breach affects your personal information, we will notify you as the law requires.
9. Children
Ironclad is for adults 18 and over. We do not knowingly collect information from anyone under 18, and we delete it if we learn we have.
10. Changes
We will post updates here and, for material changes, notify you by email or in-app notice before they take effect.
11. Contact
Ironclad Coaching LLC 1942 West Gray St #1322, Houston, Texas 77019 support@theironcladcoach.com